Marketing

The use of images is an important tool in advertisement and marketing. Images are the solution for transporting ideas, creating moods, or arousing desire.

Moreover, you can easily and intuitively communicate comprehensive information through images.

Example tourism marketing

Panoramaansicht vom Hafen Auckland

Today, every country, every region, and every city is trying to succeed on the tourism market. But to resist this hard competition it takes more than standing out by exclusive offers and products. The real process of gaining costumers starts with the presentation of the supplier in order to create a positive image in the eyes of the prospective customer. Of course, the presentation of information is essential and must not be forgotten. Up to now, suppliers mainly use publicity leaflets for that purpose.

With the arivis WebView, arivis provides a new kind of presentation. Extremely high resolution panoramic photos have a potential that exceeds the possibilities of paper brochures by far:

• Complete integration of overview image and details
• Interactivity through navigation within the image data
• Presentation of general textual information
• Context-sensitive information through overlaid annotation
• Integration of further media, such as additional detail images, websites, up-to-date event databases, or reservation services

In cooperation with its external partners, arivis offers the complete elaboration of the material:

• Capturing panoramic images with high resolution cameras of the Deutsches Zentrum für Luft- und Raumfahrt (German Space Center)
• workup of the panoramic views
• Enhancement of the images with annotations and provided texts
• Adaptation of the arivis Viewer to the CI of the customer
• Design of side material, DVD, and cover

Example Booth construction

The most important task of fair and information installations is to draw the attention of the customer to the product within a second. A popular method to achieve this is the use of large presentations or images.

With the aid of a special extension module, the arivis Browser can be used as the ideal platform for the presentation of extremely high resolution digital images. The extension module allows a soft, coincidental movement within the image including zooming in and out. By creating annotations, you can stress certain parts of the image and enhance the image with additional information.

If you wish so, arivis plans and produces individual hardware that allows the audience to participate. Thus, interactive and collective presentation options can be integrated perfectly into the installation.